Websites & Lead Systems · Lansing, MI
Good
design.
Real
impact.
Affordable websites and automated customer acquisition for Michigan contractors who want more calls, more reviews and more booked jobs.
01
Get found
Show up on Google and Maps when locals search for your trade.
02
Get called
A fast, clear site and a smart form that turns visits into leads.
03
Get reviewed
Automatic review requests after every job you finish.
Our approach
A growth partner for the people who build Michigan.
Thoughtful design, clear communication and fair, transparent pricing. Everything you need to look professional online and turn searches into booked jobs.
- Custom websites, built for phones
- Google visibility & local SEO
- Reviews, follow-up and AI on autopilot
What we build
01
Websites built for contractors
Fast, mobile-first sites that turn a Google search into a phone call.
02
Get found on Google
Show up in Maps and search when someone types “roofer near me.”
03
Automatic review requests
Finish a job, and your customer gets a text asking for a Google review.
04
A smart project form
Instead of a blank contact box, a short conversation about the job.
05
Email marketing & seasonal offers
Bring past customers back with the right offer at the right time.
06
Automated customer acquisition
One system from first click to booked job, running while you work.
AI systems
Every call answered. Every quote followed up.
Tap any tool to see what it does.
01 AI receptionist & missed-call text-back
When you can’t pick up, the caller immediately gets a text from your business number. The AI asks what they need, collects the address and photos, and offers times from your calendar.
“Hi, this is Ridgeline Roofing. Sorry we missed you, we’re on a job. What can we help with?”
02 AI chatbot / 24-7 website assistant
Trained on your services, prices, service area and FAQs. It answers visitors, qualifies them and books estimates, then hands off to you with a summary.
“Yes, we service Okemos. Want me to book a free estimate for Thursday?”
03 AI email & SMS follow-up
Sent a quote and heard nothing? The system checks in by text and email on a schedule you approve, answers simple questions and nudges the customer to book.
“Just checking in on the water heater quote. Any questions I can answer?”
04 AI phone answering agent
For busy seasons and after-hours emergencies. It answers in your business name, sorts urgent from routine, books appointments and texts you the details. You decide what gets transferred.
“Is water actively leaking right now? I can get someone out within two hours.”
05 AI social media content
Send us job photos from your phone. We turn them into a month of posts for Facebook, Instagram and your Google profile, written in your voice and approved by you before anything goes live.
“Before & after: full tear-off in Haslett. 2 days, zero mess left behind.”
06 AI analytics & lead reporting
A plain-English monthly report: calls, form leads, booked jobs, reviews and ranking changes, with notes on what to do next. No dashboards to decode.
“38 leads this month. Google Maps drove 61% of booked jobs.”
Missed call → booked estimate
Missed call · 2:14 PM
Hi, this is Ridgeline Roofing. Sorry we missed you, we’re on a job. What can we help with?
Hi, I have a leak over the garage after the storm.
Sorry to hear that. Can you send a photo and your address? We have inspection openings Thursday at 9 or 1.
1 works. 2140 Cedar St, Lansing.
You’re booked for Thursday at 1 PM. We’ll text when we’re on the way.
Estimate booked · added to calendar
What missed calls cost
How much work goes to voicemail?
Missed-call text-back answers those callers in seconds, even mid-job.
Example
5 missed calls a week × 30% that would book × $650 average job
≈ $4,225 a month
Your numbers will differ. Missed-call text-back answers every one of those callers in seconds.
We work with everyone. We built it for
Roofing / HVAC / Plumbing / Electrical / Landscaping & Snow / Concrete & Masonry / Remodeling & Carpentry / Painting / Cleaning & Junk Removal
Ready for a website that brings in real work?
Friendly · Affordable · Results-driven